Output description
The publication comprises of case studies demonstrating key entrepreneurs’ challenges facing digitalization such as the impact of digital artefact capabilities on entrepreneurial possibilities, or emergence of new social arrangements by the use of new digital infrastructures.
Target groups:
Students and teachers.
Content of casebook
The casebook covers 15 cases (seel below summary) with 2 chapters. Introductionary chapter explain the case study as teaching method, and the closing chapter — summarises cases. From this chapter the table below comes from, prepared by Massimiliano Vesci, Antonella Monda, and Ricky Celenta from University of Salerno (Italy).
ISBN 978-83-89410-88-7.
Form: e-book, pdf
The recent version of casebook is accessible as PDF file.
Suggested citation:
Botti, A., Parente, R., & Vesci, R. (Eds.). (2023). How to do business in digital era? A casebook. Salerno-Cracow: Małopolska School of Public Administration, Cracow University of Economics.
The synthesis of cases covered
| Case | Foundation year | Firm life cycle | Sector | Digital topic |
| Beatik | 2015-2021 | Failure | Classical Music | Artificial intelligence for live music performance |
| Cargometer | 2014 | Maturity | Logistics – Freight Measurement | Digital solution to Logistics efficiency process. |
| Cogne acciai speciali | 1911 | Maturity | steel production | Digitization of the heavy industry |
| Diya.business | 2019 | Start-up | Government services online | Platform to support Country digitalization process |
| Getdressed | 2019 | Start-up | IT providers | Web Platform for AI model |
| Kipferl | 2014 | Growth | Grocery/retail | Grocery e-commerce |
| La Bottega del Calzolaio | 1916 | Growth | Cobbler service | Business model Innovation and e-commerce |
| Liderkit s.l. | 1991 | Growth | Transport Manufacturing | Simulation – Digital Twin – 3D printing – Robotics |
| Mamacrowd | 2016 | Growth | Financial sector | Platform-based business |
| Medaarch-CAD | 2018 | Start up | Consulting firm and digital service | Digital education and consulting. |
| Monobank | 2017 | Start-up | Financial sector | Mobile bank |
| Picone srl | 1920 | Growth | Tire sales | Business model Innovation and e-commerce |
| Saluber | 2016 | Start-up | Healthcare | Platform-based business |
| Software del Sol | 1999 | Growth | IT providers | Digital Business model and Innovation HR organisation |
| Work from Bed | 2017 | Growth | Marketing | Digital organization of HR |